As India starts to prioritise health and fitness, a specialist one-stop destination for authentic health and wellness products is an idea whose time has come.
That vision has taken the shape of Hyugalife: the brainchild of ex-Nykaa CFO Sachin Parikh, along with co-founders Anvi Shah (ex-Unilever) and Neehar Modi (ex-Amazon). The parent company, Pratech Brands, have raised $3 million led by Sequoia India`s Surge and is now all set to encourage India to be happier and healthier.
Offering a diverse range of health & wellness products such as health supplements, health foods, hair, skin & nails, weight management, sports nutrition, and women`s health, among others, the platform includes over 6000 items sourced directly from leading brands like Gynoveda, MuscleBlaze, Optimum Nutrition, Oziva, , Plix, Power Gummies. With an aim to inspire every Indian to be at their healthy best, Hyugalife entered into a partnership with the country’s leading actor, entrepreneur and fitness icon Katrina Kaif to help them reach their goal.
Katrina`s investment in Hyugalife is a major validation of the platform`s mission and provides a valuable opportunity for the company to reach an even wider audience. Anvi Shah, CEO of Hyugalife, adds, ‘Hyugalife’s vision is to improve our country health standards by offering authentic health & wellness products at the audience’s convenience by creating a one stop market place. We are thrilled to have Katrina Kaif as an investor and partner in Hyugalife, so we together can help achieve our mission’
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Speaking about the partnership, Katrina said, ‘I am firm believer that fitness isn’t simply about working out or just having a nutritious diet, it’s a way of life. With an aim at promoting and maintaining a healthy lifestyle, Hyugalife is offering high-quality, authentic products at our fingertips. I look forward to working with the team to help bring their vision of a healthier & happier India to life.’