Akshay Kumar`s first film of the year, `Selfiee` is now out in theatres and the film has opened at the box office on an underwhelming note. After the massive success of Shah Rukh Khan`s `Pathaan`, all eyes were on `Selfiee` to boost the theatrical business. However, despite having a good star cast including Akshay Kumar, Emraan Hashmi, Diana Penty, and Nushrratt Bharuccha, the film failed to get people t the theatres on day 1.
Trade analyst Taran Adarsh took to his Twitter handle to share updates on day 1 collections of the film. “#Selfiee has a disastrous Day 1… Sends shock waves throughout the industry… One of the lowest starts for a film that has several prominent names attached to it… Fri ₹ 2.55 cr+. #India biz,” he wrote.
The first-day collection is much lower than Kartik Aaryan`s `Shehzada` which was released in theatres last week. `Selfiee` managed to collect only Rs. 1.30 crore on the opening day at national chains.
Directed by Raj Mehta, the film is bankrolled by Dharma Productions and actor Prithviraj`s Production house. Akshay Kumar has been extensively promoting `Selfiee` for the past couple of weeks. From visiting fans at malls, public events, and universities, to breaking selfie records, Akshay has been promoting the film everywhere. The film also has a remake of the hit song `Main Khiladi Tu Anari`. The lead actor also posed a challenge on social media asking his friends and fans to dance to the song. The actor also made Salman Khan dance to the hit track.
`Selfiee` features Akshay as superstar Vijay and Emraan as a cop who is also a diehard fan and father who is willing to do anything to fulfill his son`s dream of taking a picture with Vijay. It is the remake of the Malayalam film `Driving License` which features Prithviraj and Suraj Venjaramoodu.
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