Prime Minister Narendra Modi on Thursday extended warm greetings to the global Kutchi community on the occassion of Ashadhi Bij, which marks the Kutchi New Year.
In a post on social media platform X, the Prime Minister shared a traditional Kutchi saying that reflects the community’s enduring connection with its homeland.
“Just as fish thrive in the vast ocean, wherever even one Kutchi lives, Kutch is present there. Today, on Ashadhi Bij, the Kutchi New Year, Ram Ram and heartfelt congratulations to all Kutchi brothers and sisters living across the country and around the world,” he wrote.
કચ્છડ઼ો ખેલે ખલકમેં જીં મહાસાગરમેં મચ્છ, જિતે હિકડ઼ો કચ્છી વસે ઉતે ડીંયા ડીં કચ્છ.
અજ આષાઢી બીજ એટલે કચ્છી નયોં વરેં, દેશ અને દુનિયાંમેં વસંધલ કચ્છી ભા-ભેંણેંકે કચ્છી નયેં વરેંજા રામ રામ અને જિજી જિજી વધાઇયું.— Narendra Modi (@narendramodi) July 16, 2026
The Prime Minister’s message underline the strong cultural identity of the Kutch community and acknowledged its presence across India and abroad, where its members continue to uphold their traditions and heritage.
His greetings came after he had earlier extended wishes on the occasion of the Jagannath Rath Yatra.
Describing the festival as a “radiant expression” of India’s timeless spiritual and cultural heritage. “Greetings to everyone on the sacred occasion of Rath Yatra. This is a radiant expression of India’s timeless spiritual and cultural heritage. The traditions associated with the Rath Yatra have inspired generations across India and the world. They embody humility, collective participation and selfless service,” he wrote.
The Prime Minister also prayed for the well-being of all and said: “May Mahaprabhu Jagannath bless everyone with good health, happiness and prosperity. May He give us strength for all our endeavours and deepen the spirit of togetherness in our society. Jai Jagannath!”
Ashadhi Bij is celebrated as the Kutchi New Year and holds special significance for the people of Kutch in Gujarat as well as the Kutchi diaspora across the world.
The festival coincides with the arrival of the monsoon season in the region and is considered an important occasion for farming communities. It is celebrated with cultural programmes, community gatherings and the exchange of New Year greetings.
Meanwhile, the Jagannath Rath Yatra in Ahmedabad, regarded as the second-largest in the country after Puri in Odisha, also commenced on Ashadi Bij, attracting a large number of devotees.
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