Over 3-hour runtime, increased spend per head, two-fold profit — How Dhurandhar changed cinema economics | Bollywood News
4 min readNew DelhiUpdated: Feb 27, 2026 06:05 PM IST The Ranveer Singh-starrer Dhurandhar earned over Rs 1,300 crore globally. But beyond ticket sales, its real impact was felt in multiplex balance sheets, popcorn counters and food courts. A box office boost for exhibitors Big films usually benefit producers and distributors the most. Exhibitors — cinema chains — often get a thinner share of ticket revenue in the first few weeks. However, during the December quarter, PVR INOX reported its consolidated net profit more than doubled to Rs 95.4 crore, compared to Rs 35.5 crore last year. Total revenue rose to Rs 1,879.8 crore, up 9.46%. Dhurandhar released on December 5 — right in the middle of the quarter. Footfalls rose 8.6% to 40.5 million. The average ticket price stood at Rs 293. Why F&B was the real winner Here’s the key: ticket revenue is shared with producers. But food and beverages are largely retained by theatres. Industry estimates suggest F&B contributes 25–35% of multiplex revenues — and carries much higher margins than tickets. During …





