Deepika Padukone’s 82°E, which faced Rs 37 cr losses in 2 years, reduces price of products, most expensive product costs Rs 2900 | Bollywood News
Deepika Padukone launched her skincare line 82°E in 2022 and if reports are to be believed, it appears that the brand might not be in best financial condition currently. Ever since its launch, Deepika’s brand has been constantly criticised for its expensive products, even though many premium skincare brands are priced similarly. The criticism was often based on the grounds that Deepika’s brand was fairly new and was yet to prove its worth when they expected the customers to pay full price for trying new products. Unlike other skincare brands, Deepika’s brand did not associate itself with any parent company, which could back its claims about efficacy. However, 3 years later, it appears that the brains behind 82°E might have made some changes in the company’s pricing structure. When the brand launched in 2022, it had 12 products priced between Rs 1,200 and Rs 2,900. Now, the brand has 14 products priced between Rs 450 and Rs 2,900. The company has introduced various mini-versions and it appears that this was in the hope that the …
