Ahead of Aamir Khan’s 60th birthday on March 14, a special film festival by PVR INOX was launched today named, Aamir Khan: Cinema Ka Jadugar which was also attended by legendary lyricist Javed Akhtar. At the event, both veterans shared their two cents on challenges afflicting the Hindi film industry and the lessons it can take from Southern cinema. During the media interaction, Aamir Khan highlighted the difference between the approach of filmmaking in both Bollywood and the South Indian industry. He stated, “We’re not focusing on the broader strokes like anger, love, and revenge. We should make films on conviction (like the South does). South films are what we used to call single-screen films — very mass, very rooted. Maybe Bollywood is focusing more on multiplex films.” He further addressed the situation of the Hindi film industry and noted that consumers are urged to watch the film on the silver screens. However, if they don’t come to the cinema halls, they’re promised that it will be brought to them within eight weeks on the OTT platform, and that …