All posts tagged: Adidas

Adidas ad showing shoe on Acropolis sparks outrage in Greece | World News

Adidas ad showing shoe on Acropolis sparks outrage in Greece | World News

Published by Parlour News

A promotional video for Adidas featuring a multicoloured trainer on the Acropolis has sparked public outrage in Greece, prompting the government on Friday to announce legal action as no filming permit was granted. A view of the monuments at the Acropolis before they switch off their lights for Earth Hour in Athens, Greece, March 22, 2025.(Reuters) “The legal procedure was not followed,” Culture Minister Lina Mendoni told Skaï radio, describing the imagery as “extremely unpleasant” and likening it to “the Adidas shoe… kicking the Acropolis”. She said a legal complaint would be filed against “all those responsible,” with the judiciary expected to investigate how the incident occurred. Adidas’s Greek subsidiary did not respond to AFP requests for comment. The image, splashed across the front pages of several Greek media outlets on Friday, was captured during a drone show held Thursday evening at the Zappeion Hall. The neoclassical building in central Athens is used for events and managed by a state-run legacy commission under the supervision of the Finance Ministry. The drone display was staged by …

Adidas’ 3D-printed sneaker review: What are those!?

Adidas’ 3D-printed sneaker review: What are those!?

Published by Webster

A shoe engineered to be made entirely from additive manufacturing will be polarizing in the first quarter of the 21st century. That’s certainly been my experience wearing Adidas’ new 3D-printed Climacool sneakers on the beach, trail, or in the city. I felt more eyes on my footwear than normal, with a determined flick upward to see who was brave enough, dumb enough, or fantastic enough to wear such a shoe. I’ve been a fan of Adidas’ 3D-printed kicks ever since I purchased a pair of its 4D running shoes a few years ago. But those are traditional multi-material sneakers with 3D printing limited to the midsoles. Adidas is taking things to the next level with Climacool — a single-piece shoe that’s 100 percent 3D printed. They were teased late last year with a limited drop, but now anyone can buy them. The rubbery lattice structure varies in density from the sole (where it’s high) to the upper (low) to provide the right balance of cushion and flex. Adidas calls the shoe lightweight, but at 416 …

Amazon’s ‘Buy with Prime’ direct-to-consumer program to include Adidas

Amazon’s ‘Buy with Prime’ direct-to-consumer program to include Adidas

Published by Webster

Adidas’s site and app will soon get “Buy with Prime” Amazon fulfillment, allowing Prime members to receive free shipping and streamlined returns when ordering directly from the three-stripe brand. Beginning in the spring, paying US-based Amazon Prime subscribers will see Prime-eligible items for sale on adidas.com and through the Adidas app. By logging into their Amazon account during checkout, those items will be fulfilled by Amazon. In addition to faster free shipping, Prime members who make purchases this way will be able to view and track the purchase through their Amazon account. If you do the bulk of your shopping on Amazon then Buy with Prime may be a handy way to centralize your purchase history into one easy-to-find location, or at least make your subscription fee go a little further on the websites of other brands. While Adidas is joining thousands of other companies registered in the direct-to-consumer Buy with Prime program, it seems to be a notable score for Amazon when it comes to brand clout. Other notable brands linked up with the …

When Kanye West Walked Into Skechers Uninvited After Being Dropped By Adidas

When Kanye West Walked Into Skechers Uninvited After Being Dropped By Adidas

Published by Webster

Here’s Why Kanye West Had To Be Escorted Out Of Skechers Office In 2022 ( Photo Credit – Instagram ) Kanye West, now going by Ye, made an entrance straight out of a reality TV script, but this time, the door didn’t swing open for him. In 2022, the rapper and music mogul showed up uninvited at Skechers’ Los Angeles office, hoping for a shot at redemption — only to be swiftly escorted out. Skechers wasted no time shutting it down. Per CNBC, the company said Ye “showed up unannounced and without invitation” while also “engaged in unauthorized filming.” After a brief chat with two company execs, Ye was shown the door with zero chance of an endorsement deal. Skechers made it crystal clear: “We condemn his recent divisive remarks and do not tolerate antisemitism or any other form of hate speech.” So much for the shoe deal of the year. This awkward encounter came just one day after Adidas officially cut ties with Ye. Adidas called it quits in a stunning move, leaving Ye’s …

How Adidas won the race for signature of Usain Bolt’s successor | Sport-others News

How Adidas won the race for signature of Usain Bolt’s successor | Sport-others News

Published by Webster

Australia’s 16-year-old sprint sensation Gout Gout will pocket $6 million from a multi-year deal he signed with Adidas, a contract that was signed during the Junior World Championships in Peru. Adidas had to beat Nike and Puma to gain the signature of what many consider to be the successor to Usain Bolt. Puma had taken a chance by signing Bolt when he was at the same age as Gout. Adidas secured the Australian’s signature by ensuring two criterias that were put in front of them. One was that Gout, part of seven children, would continue to stay in Australia. The other was the carrot of training with Noah Lyles and his coach Lance Brauman in Florida, which was dangled in front of the soon to be 17-year-old. “Australia has just woken up to this kid. But these shoe companies … they’ve known all about him for two years,” said Gout’s manager James Templeton to the Sydney Morning Herald. “They (Adidas) always conveyed to me … not an urgency, but a real desire to get this …