All posts tagged: Adverts

Pawan Kalyan was once offered as much money as Shah Rukh Khan for adverts; here’s why he rejected them

Pawan Kalyan was once offered as much money as Shah Rukh Khan for adverts; here’s why he rejected them

Actor Pawan Kalyan might have first tasted fame in the 90s, but his stardom grew exponentially after the release of Gabbar Singh in 2012. Directed by Harish Shankar, the film was an adaptation of Salman Khan’s 2010 hit Dabangg and was a massive success. Pawan became so famous that the director revealed he even began scoring endorsements that would pay him as much as Shah Rukh Khan. However, he turned them down for a reason. Pawan Kalyan was offered almost as much money as Shah Rukh Khan at the height of his stardom. When Pawan Kalyan was offered remuneration as much as Shah Rukh Khan Harish spoke at a song launch for his and Pawan’s upcoming film Ustaad Bhagat Singh. Talking about the actor-politician, he said, “He is not the kind of person who yields to money. I know this from personal experience. After Gabbar Singh, many corporate productions approached us about movies or advertisements. There was no term called pan India yet, but Kalyan garu was offered almost as much remuneration as Shah Rukh …

Meta Offers Less Personalised Ads for EU Users

Meta Offers Less Personalised Ads for EU Users

Facebook and Instagram users in the E.U. can now opt to see less personalised adverts when using the apps. Meta has launched a new app option to appease regulators investigating breaches of the Digital Markets Act and GDPR. This free option will result in users seeing ads that are less relevant to their interests. The ads they see will be based on their browsing activity in that session and a few other data points, including their age, location, and gender. Personalised advertising boosts revenue for companies, Meta said in a press release. It referenced an in-house study showing that Apple’s App Tracking Transparency requirement mandates that iOS apps must ask users for permission to share their data-led companies to increase prices by at least 3.4% as their ads became less effective. To counteract the negative impact of the less personalised option on Meta’s advertisers, users that opt for it will also see ads that are unskippable for a few seconds. This will “allow advertisers to connect with a wider audience.” In addition to the new …

Microsoft Is Reportedly Exploring Free Xbox Game Pass Access in Exchange for Watching Adverts

Microsoft is reportedly planning to offer free game streaming in exchange for advertisements. As per TweakTown, Xbox Gaming CFO Tim Stuart suggested during the recent Wells Fargo TMT Summit that to expand geographically, it would be ideal to leverage the company’s xCloud service, allowing players to cloud stream games at any ‘endpoint’ via a simple Game Pass Ultimate subscription. He further added, “For models like Africa, or India, Southeast Asia, maybe places that aren’t console-first, you can say, ‘Hey, do you want to watch 30 seconds of an ad and then get two hours of game streaming?’” If true, this would be an incredible deal for mobile gamers since they’d simply need a good internet connection to experience the entire catalogue of games Xbox Game Pass has on offer. The idea is for Microsoft to get its games subscription service to as many screens as possible; offering it for free in exchange for ad-viewing seems like a promising route. I can’t speak for other countries, but the average Indian mobile gamer does not make premium …