Last Updated:January 04, 2026, 13:10 IST Dipankar Mukherjee describes the pairing of AI-native media buying with generative filmmaking as ‘an extinction-level event for traditional advertising workflows’ Studio Blo CEO Dipankar Mukherjee As artificial intelligence transforms creative industries like entertainment, Dipankar Mukherjee, co-founder and CEO of Studio Blo, stands at the crossroads of technology, storytelling, and ethics. In a discussion with News18, Mukherjee highlights that AI-native production is not merely about speed or cost but about reclaiming creative intent. Mukherjee explains that running an AI-powered production house fundamentally changes the filmmaking workflow. “An AI-native approach eliminates the logistical challenges inherent in film production,” he says. Freed from the constraints of equipment, studios, travel, or daylight, teams can redirect budgets and energy towards craftsmanship. “We can invest all our time and money into telling the story better… There’s an exponentially higher degree of creative control in AI filmmaking since we no longer chase the sun or the studio clock,” says Mukherjee. By removing logistical hurdles, Studio Blo can focus resources on human talent—directors, writers, cinematographers, production designers, …