Amazon Introduces New AI Video Tool That Can Generate Advertisements Using a Single Product Image
Amazon introduced a new artificial intelligence (AI) video generator tool that can create advertisements on Thursday. The e-commerce giant said the new video tool will enable advertisers to generate a “content-rich” video packed with the product’s selling proposition and features. The company claimed the video can create advertisements with just a single product image. Additionally, Amazon has also introduced a new live image capability in the existing image generator. Both of these tools are available to select US advertisers in beta. Amazon’s AI Video Generator for Advertisements The new AI tools are being launched by Amazon Ads. In a newsroom post, the company claimed that the video generator for advertisements can create “ interesting and relevant video ads for customers”. The e-commerce giant also claimed that the AI model can generate “visually rich” video content with a single product image. These videos can also be adjusted so that the product’s unique selling proposition (USP) and features are also included. Alongside, the company also released a new live image capability into its AI image generator aimed at …