All posts tagged: AIBacked

Director Jofin Chacko Reveals Why 4 AI-Backed Scenes Were Deleted From Asif Ali-Starrer

Director Jofin Chacko Reveals Why 4 AI-Backed Scenes Were Deleted From Asif Ali-Starrer

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Why Were Some AI-Backed Scenes Removed From Jofin Chacko’s Rekhachithram? (Photo Credit – Instagram) Rekhachithram has emerged as a resounding success, earning both critical acclaim and audience admiration. Starring Asif Ali and Anaswara Rajan, the film is a bold historical fiction that intertwines an alternate history with real-life characters and events. The narrative unfolds across two timelines, the present and the past, centered on a pivotal event set on the shooting location of Mammootty’s 1980s classic Kaathodu Kaathoram. In an ambitious move to recreate the past, the filmmakers employed AI technology to bring back the Mammootty of the 1980s. While the younger version of the iconic actor appears in only a handful of shots, his digital recreation, though impressive, leaves subtle hints that it is not the real Mammootty. Director Jofin T. Chacko, in an interview with OnManorama, shed light on the integration of AI in the film. Taking us behind the scenes, Chacko revealed that when Rekhachithram was first conceived five years ago, he had approached Mammootty directly, asking the legendary actor to appear …

Infinix Note 40 5G Series India Launch Confirmed; to Feature AI-Backed Active Halo Lighting Effect

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Infinix Note 40 5G series is set to launch globally on March 18. The company has not yet confirmed the models that will be unveiled in the lineup. From previous leaks, we can expect there to be the base Infinix Note 40, Note 40 Pro 4G, Note 40 Pro 5G and the top-of-the-line Note 40 Pro+ 5G models. Some of these handsets have previously been spotted on multiple certification sites which have also suggested some key specifications of the purported phones. Now, the company has also confirmed the India launch of the Infinix Note 40 series. The company confirmed via a press note that the Infinix Note 40 5G series will launch in India soon. However, it is yet to announce a launch timeline or even the monikers of the models that will be introduced in the Indian market. An official teaser on YouTube shows a handset with what appears to be a glittering golden finish and a rectangular rear camera unit. Here, the company also teases the “AI Active Halo Lighting,” claimed the series will …

Disney Using New AI-Backed Advertising Tool For Disney+, Hulu Ads

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Walt Disney is harnessing artificial intelligence to power a new advertising tool that will help brands tailor their commercials to fit the mood of specific scenes within a movie or television series. Dubbed “Disney’s Magic Words,” this tool introduces a new form of contextual advertising for the Disney+ and Hulu streaming services. It uses a combination of AI and machine learning to analyse and tag scenes across its library, identifying the contents, brands, images and mood. Brands can use these descriptive tags, known as metadata, to identify a specific scene or mood and then personalise messaging to match. “What that means is leaving broad demos (demographics) behind and buying specific audiences,” said Geoffrey Calabrese, Omnicom Media Group’s chief investment officer. “These magic words are literally going to be able to connect me to the emotions of the consumer, at an audience level. And for us, that’s really a game changer.” Omnicom is one of six global advertising companies taking part in an early beta test of this advertising product, Disney told Reuters. The other beta …

Microsoft, OpenAI Aim for ChatGPT AI-Backed Bing Version to Compete With Google: Report

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Microsoft is reportedly getting ready to launch a version of its search engine Bing that will leverage the AI behind ChatGPT, a chatbot created by OpenAI. Microsoft provided $1 billion in funding to the San Francisco-based artificial intelligence startup OpenAI in 2019. In order to build artificial intelligence supercomputing technologies on Microsoft’s Azure cloud computing service, the two have established a multi-year agreement. ChatGPT has led some to declare that AI chat will obliterate traditional search engines. Google is said to be in “code red” mode because of the technology. According to a report by The Information on Tuesday citing two people with direct knowledge of the plans, Microsoft intends to compete with Alphabet-owned search engine Google. For automatic search query suggestions, an older version of GPT is already used. Microsoft announced in a blog post from last year, that they plan to integrate Dall-E 2 into Bing Image Creator, where one can use a descriptive text prompt to generate AI artwork. Instead of the Featured Snippet approach of quoting a source that might address …