New Delhi: Mamaearth co-founder Ghazal Alagh has a piece of advice for business owners passionate about creating a strong company: avoid putting in your best effort every day. Instead, follow the “85 per cent Rule.” Introducing her success mantra, Ms Alagh said on LinkedIn, “If you are serious about building a solid business, don’t give your 100 per cent every single day.” Shedding light on her experience, she said that constantly striving for perfection could “actually backfire.” “Over the years, working around the clock, I have realized that constantly pushing for a perfect 100 per cent can actually backfire,” she said. She advised entrepreneurs to preserve energy, prevent burnout, and make better judgements by consistently putting in 80-85 per cent of their work each day. “One should learn focused effort and strategic prioritizing. I call it the 85 per cent rule,” she added. The entrepreneur explained how our “favourite athletes” train hard but “they also know when to rest and recover.” She noted downtime was “just as important for them to be able to give their absolute best when …