4 min readNew DelhiJun 24, 2026 05:32 PM IST Amazon has announced that the 10th edition of Prime Day in India will take place from July 4 to July 6, offering 72 hours of deals, product launches and entertainment exclusively for Prime members. The event will begin at 12 am on July 4 and continue until 11.59 pm on July 6 through the Amazon shopping app and website. To mark the milestone edition, Amazon has also introduced discounted Prime membership plans. The annual Prime membership is currently available for Rs 999, down from Rs 1499, while Prime Lite and Prime Shopping Edition plans are being offered at Rs 599 per year, down from Rs 799 and Rs 299 per year down from Rs 399 respectively, for a limited period. The company said Prime Day 2026 will feature more than 500 new product launches from over 100 Indian and international brands. Technology is expected to remain a key focus area with launches and deals from brands including Samsung, OnePlus, iQOO, Redmi, HP, ASUS, Lenovo and boAt. …