All posts tagged: Apple AI strategy

OpenAI vs Apple? AI Partnership Faces Legal Threat Over Siri Plans

OpenAI vs Apple? AI Partnership Faces Legal Threat Over Siri Plans

Published by Parlour News

4 min readNew DelhiMay 15, 2026 01:14 PM IST OpenAI is preparing legal action against Apple over what it sees as a breakdown in their two-year-old artificial intelligence (AI) partnership, Bloomberg reported. The Microsoft-backed AI firm reportedly believes it did not receive the commercial and strategic benefits it had expected from the deal that brought ChatGPT integration to Apple devices. The partnership, unveiled in 2024 as part of the company’s “Apple Intelligence” push, allowed Siri to route some user queries to ChatGPT and enabled iPhone users to sign up for ChatGPT subscriptions directly through Apple’s ecosystem. OpenAI had expected the arrangement to significantly boost subscriptions, visibility, and deeper integration of its AI models across Apple’s apps and services. However, Bloomberg and Reuters reported that OpenAI now feels Apple has not expanded the collaboration meaningfully enough. OpenAI’s lawyers are already working with an external law firm to examine possible legal options, including issuing Apple a formal breach-of-contract notice, according to reports. The company is still seeking a negotiated solution and may not immediately file a full …

Why Wall Street did not punish Apple and how the tech giant can benefit the most from China’s DeepSeek | Technology News

Why Wall Street did not punish Apple and how the tech giant can benefit the most from China’s DeepSeek | Technology News

Published by Parlour News

When a small Chinese artificial intelligence lab shocked the world this week with a cutting-edge AI model that rivaled those from OpenAI and Google, but was built with a fraction of the cost and computing power, U.S. stocks suffered a $1 trillion wipeout, and Wall Street turned upside down. However, with the exception of Apple, every major tech company, including Microsoft, Nvidia, Alphabet, and Meta Platforms, saw their stocks plummet. In fact, Apple’s shares rose this week, despite an 11.1 per cent decline in sales in China as the company reported its quarterly earnings. This begs the question: why didn’t Wall Street react to Apple the way it did to Nvidia or Alphabet? Well, Apple was never at the heart of the AI boom like Nvidia and other big U.S. tech companies, nor did Cupertino pump billions into creating AI infrastructure. Apple’s conservative outlook on AI and its approach to partner with other tech companies and integrate their AI models into its own hardware may validate that the company was always right about taking a …

Apple’s AI startup shopping spree outpaces Google and Meta | Technology News

Published by Parlour News

Apple has long been quietly acquiring artificial intelligence startups to bolster its AI capabilities across its products and services. This strategy continued strongly in 2023, with Apple purchasing up to 32 AI companies last year according to estimates from Stocklytics which sourced their data from a Statista report. This figure puts Apple well ahead of other major tech giants in terms of AI startup acquisitions. Google acquired 21 AI startups in 2023, Facebook-owner Meta purchased 18, while Microsoft trailed with 17 acquisitions according to Stocklytics’ data. Commenting on Apple’s acquisition strategy, Stocklytics financial analyst Edith Reads said: “In the ongoing AI arms race, Apple is making sizeable deals with many AI startups, putting it in a good spot for future tech developments even as its competitors, Microsoft and Google, make considerable investments in already established AI companies.” She added: “By acquiring promising AI startups, Apple gains access to top-tier talent and innovative technologies and consolidates its foothold in crucial AI domains, ensuring a competitive edge in the rapidly evolving tech landscape.” Apple has so far …