Mrs director Arati Kadav explains why films aren’t getting greenlit, says money for artistes is drying up | Bollywood News
It was only a month ago that dozens of indie filmmakers united to put out a statement highlighting the plight of indie films in the country. One of the undersigned was Arati Kadav, best known for helming films like Cargo (2017), a sci-fi drama starring Vikrant Massey, and Mrs, a coming-of-age movie starring Sanya Malhotra, which released on ZEE5 earlier this year. Now, Kadav has shared a thread on X, explaining why films are not being greenlit these days. She traced it back to the advent of streaming giants Netflix and Amazon Prime Video back in 2017. “Big players came and started playing the valuation game and not the money game,” she wrote, adding, “Everyone overestimated the volume game in India, went for impressions over revenue and made 200 rupees entry price for whole families for all the movies, shows.” Arati Kadav underlined the example of HBO’s popular fantasy epic Game of Thrones, made on a budget of $600 million, but which was accessible to Indian viewers on JioHotstar for just a meagre subscription fee …








