Samir Soni: You have to adapt to what audiences want
“The attention span of the audience has decreased tremendously over the years,” says Samir Soni, who returned to screen after nearly two years with his new show on the vertical storytelling format. “We moved from feature films to television, then to web series, and now to vertical storytelling. The shift isn’t sudden but a natural progression, seeing the content consumption,” he adds. Samir Soni Soni notes that changing attention spans have consistently driven the evolution of formats which have opened new doors and opportunities. “People spend more time on their phones than anywhere else. This is simply evolution – you can’t resist it. As an actor we have to keep growing, getting stuck to one medium has never helped anyone.” Soni, who has been part of shows like Made in Heaven, Fabulous Lives of Bollywood Wives, Cartel, and others, mentions that his goal as an actor is to perform, not to focus on the medium. “I’m an actor. I enjoy acting and portraying interesting characters. The platform has never been an issue for me,” says Samir, …
