All posts tagged: augmented reality

Tim Cook’s Obsession with AR Glasses Shapes Apple’s Vision Pro Roadmap

Tim Cook’s Obsession with AR Glasses Shapes Apple’s Vision Pro Roadmap

Published by Webster

Using Vision Pro as a computer, as covered during WWDC 2023. Image: Apple Apple isn’t giving up on its mixed reality dreams just yet. Despite the lukewarm commercial response to the $3,500 Vision Pro headset, the company is doubling down on the technology, with two new headsets in the pipeline and a long-term focus on sleek AR glasses. This fresh wave of updates comes from Bloomberg’s Mark Gurman, who reported in his Power On newsletter that Apple is reworking its strategy following internal shakeups and shifting market expectations. Two headsets, two goals Apple is now developing two new Vision Pro models. One will be a cheaper, lighter version aimed at making the headset more comfortable and affordable for everyday users. The current Vision Pro weighs nearly 1.5 pounds and costs as much as a premium MacBook, factors that have kept many potential buyers away. The second device is a more specialized, tethered version that connects directly to a Mac for ultra-low-latency tasks, ideal for surgical imaging or flight simulators, where lag simply isn’t an option. …

Xreal One, Xreal One Pro AR Glasses With X1 Spatial Computing Chip Launched: Price, Specifications

Xreal One, Xreal One Pro AR Glasses With X1 Spatial Computing Chip Launched: Price, Specifications

Published by Webster

Xreal One series augmented reality (AR) glasses were launched on Wednesday. The latest lineup from the Chinese startup comes with a new X1 independent spatial computing chip that is claimed to provide complete spatial screen control. Two models have been unveiled as part of Xreal’s latest AR glass lineup — Xreal One and One Pro. Xreal says its products feature a redesigned optical engine, adjustable interpupillary distance option, audio powered by Bose, and a multimodal camera powered by artificial intelligence (AI). Xreal One, Xreal One Pro Price Xreal One price starts at $499 (roughly Rs. 42000) while the Pro model costs $599 (roughly Rs. 51,000). Both models can be pre-ordered now and the AR glasses will be available for purchase in the US, the UK, France, Germany, Italy, Czech, Netherlands, China, Japan, and Korea. The base model will start shipping to customers this month while sales of Xreal One Pro will commence in early 2025, as per the company. Xreal One, Xreal One Pro Specifications Xreal One are cinematic AR glasses which can deliver three …

Samsung Spotted Working on AR Headset With Head-Mounted Display in Patent Document

Samsung Spotted Working on AR Headset With Head-Mounted Display in Patent Document

Published by Webster

Samsung has previously confirmed that it is working on an augmented reality (AR) headset, and a recently published patent document sheds some light on what the company’s first AR headset might offer. The company’s patent hints at a head-mounted device that runs on its own operating system. It is also expected to feature a Qualcomm chip, thanks to the partnership between both firms on the project. A mixed reality headset from Samsung would compete with devices from companies like Meta, HTC, and Magic Leap, while offering similar functionality. Samsung AR Reality Headset Design Spotted in Patent Document Spotted by 91Mobiles on the World Intellectual Property Organisation (WIPO) database, Samsung’s patent is titled “Wearable Device for Displaying Visual Object for Adjusting Visibility of Virtual Object, and Method Thereof”. It appears to be a head-mounted device (HMD) that features a built-in display and relies on AR technology. Samsung’s AR headset patent drawings hint at several featuresPhoto Credit: WIPO/ Samsung   According to the patent document, Samsung’s device is equipped with a processor that can take reference points inside …

Walt Disney Forms Business Unit to Coordinate Use of AI, Augmented Reality

Walt Disney Forms Business Unit to Coordinate Use of AI, Augmented Reality

Published by Webster

Walt Disney is forming a new group to coordinate the company’s use of emerging technologies such as artificial intelligence and mixed reality, as the media giant explores applications across its film, television and theme park divisions. The newly formed Office of Technology Enablement will be led by Jamie Voris, the film studio’s chief technology officer who spearheaded development of Disney’s app for the Apple Vision Pro mixed reality device, an email seen on Friday by Reuters showed. Eddie Drake will succeed Voris as the studio’s CTO. “The pace and scope of the advances in AI and XR (extended reality) are profound and will continue to impact consumer experiences, creative endeavors and our businesses for years to come – making it critical that Disney explore the exciting opportunities and navigate the potential risks,” Disney Entertainment Co-Chairman Alan Bergman wrote. “The creation of this group underscores our dedication to doing that.” Bergman noted the unit will focus on fast-moving areas of technology, such as AI and mixed reality, which blends the physical and digital worlds. It will …

In race to build AI, tech plans a big, expensive plumbing upgrade | Technology News

Published by Parlour News

Written by Karen Weise The spending that the industry’s giants expect artificial intelligence to require is starting to come into focus — and it is jarringly large. If 2023 was the tech industry’s year of the artificial intelligence chatbot, 2024 is turning out to be the year of AI plumbing. It may not sound as exciting, but tens of billions of dollars are quickly being spent on behind-the-scenes technology for the industry’s AI boom. Companies from Amazon to Meta are revamping their data centers to support AI. They are investing in huge new facilities, while even places like Saudi Arabia are racing to build supercomputers to handle AI. Nearly everyone with a foot in tech or giant piles of money, it seems, is jumping into a spending frenzy that some believe could last for years. Microsoft, Meta, and Google’s parent company, Alphabet, disclosed this past week that they had spent more than $32 billion combined on data centers and other capital expenses in just the first three months of the year. The companies all said …

Metaverse Experience Centre With VR, AR and Immersive Technologies Launched in Noida

Published by Webster

A Metaverse Experience Centre (MEC) has been established in Noida by Indian metaverse research and advisory firm Metaverse911. On Tuesday, the firm officially announced the launch of this experience centre, inviting industry leaders as well as other Web3 enthusiasts to discover the potential of the technology. Through the centre will let visitors indulge in immersive technologies that include Augmented Reality (AR) and Virtual Reality (VR) — all of which make for key components that brings the digital ecosystem to life in the metaverse. A fully functional virtual universe, a metaverse is a hyper immersive virtual reality experience that is already making inroads in advanced video games and corporate regimes. Market analysts believe that as this technology enters more advanced stages, it could prove to be game changing for the sectors of healthcare, education, as well as advertising and media. Built on blockchain networks, the metaverse ecosystem allows players across industries to connect with global audiences and buyers – increasing the trend of creating digital representations of physical objects. In a recent report published by the …

Snapchat Releases ‘AR Pichkari’ Lens to Celebrate Holi 2024 With Friends: How it Works

Published by Webster

Snapchat has announced a new ‘AR Pichkari’ lens in time for Holi 2024. The mobile based image and video sharing platform reveals that the lens was developed by a third-party developer and allows users to splash their friends with virtual colours, using their smartphone’s rear camera, simulating the use of a pichkari (water gun) that is used to celebrate the festival of Holi. This is one of several lenses offered by Snapchat that uses augmented reality (AR) technology to allow users to interact with their surroundings. According to details shared by the company, the new AR Pichkari lens was developed by Ronin Labs and is available to all users on the platform. Like other AR lenses on Snapchat, users can search for the AR lens via the search bar in the Snapchat app. You can also click on this link, which should take you directly to the AR Pichkari lens. Snapchat’s AR Pichkari lens was developed by Ronin Labs   Once you’ve selected the AR Pichkari lens, you can switch to the rear camera on Snapchat and …

Mark Zuckerberg Criticises Apple Vision Pro Again, Says Meta Quest 3 Is ‘Better’

Published by Webster

Meta CEO Mark Zuckerberg hit out at Apple’s Vision Pro headset over the weekend, stating that the social networking firm’s Quest 3 was the superior product. The Meta Co-Founder and CEO was responding to a post on Threads by an analyst claiming the Vision Pro was up to five years ahead of Meta’s offering. This is the second time that Zuckerberg has criticised Apple’s first mixed reality headset, which is priced at $3,499 (roughly Rs. 2.89 lakh) — the Quest 3 costs $499 (roughly Rs. 41,300). Analyst Benedict Evans stated in a Threads post that Apple’s Vision Pro was “pretty much the device Meta wants to reach in 3-5 years,” adding that he was “genuinely baffled” by Meta’s VR engineers claiming the headset was “basically just the same thing” as the Quest 3. Evans also said that the Apple Vision Pro was the device Meta would want to sell in 3-5 years, while Apple would want to sell its devices at the same price as the Quest 3 in the same time period. Zuckerberg responded …

As Vision Pro goes for sale in US, reviewers say ‘astonishing product but…’

Published by Parlour News

US Apple stores on Friday will start selling the Vision Pro, the tech giant’s $3,499 headset and its first major release since the Apple Watch nine years ago. FILE – The Apple Vision Pro headset is displayed in a showroom on the Apple campus after it’s unveiling on June 5, 2023.(AP) Vision Pro’s release by the world’s most iconic device maker is a major milestone for the lovers of virtual or augmented reality, who see the technology as the next chapter in online life after the smartphone. Catch the complete coverage of Budget 2024 only on HT. Explore now! But with a high sticker price, and the middling success of similar and cheaper releases from Facebook owner Meta, early reviews are unconvincing that the Vision Pro will be a game-changer, at least initially. ALSO READ- China iPhone sales dip: Which phones are replacing Apple in the Asian market? The Vision Pro is an “astonishing” product, wrote The Verge, but “also represents a series of really big trade-offs” that are “impossible to ignore.” It is “an …

Apple Vision Pro Safari Browsing Interface With Multitasking, 3D Object Support Leaks Ahead of Launch

Published by Webster

Apple is expected to launch its first wearable spatial computer — the Apple Vision Pro — in the coming weeks and details of the company’s mixed reality headset have begun to surface online. Ahead of the arrival of the Vision Pro, a user on X (formerly known as Twitter) recently leaked visuals of Apple’s Safari web browser running on the headset. The ability to resize and arrange browser windows or interact with and view 3D objects is also shown in the leaked demo. X user M1 (@M1Astra) recently leaked a demo of Safari running on the Apple Vision Pro, giving enthusiasts an idea of what to expect from the company’s first wearable mixed reality headset. While Safari — and other web browsers on personal computers — display websites that are stacked on top of each other, accessible via tabs, the Vision Pro will allow you to view tabs in a 3D space. The leaked video, which has since been taken down by X in response to a copyright-related takedown request, is still accessible via the …