4 min readNew DelhiApr 25, 2026 03:00 PM IST In January, Parasakthi was among the major Pongal releases alongside Jana Nayagan. While both films struggled to obtain censor certificates until just hours before their scheduled release, Parasakthi eventually secured clearance—albeit with over 20 modifications—where as Jana Nayagan continues to remain in limbo. Despite enjoying a solo festival-window release, Parasakthi, reportedly made on a budget of Rs 150 crore, earned only around Rs 85 crore at the box office. Yet, its producer did not suffer losses. The reason? A profit-sharing model. ‘Sivakarthikeyan is reviving profit-sharing model’ Producer G Dhananjayan recently spoke about the film’s financial structure in an interview, praising Dawn Pictures—the production house behind Parasakthi—for adopting what he called a smart model that protects producers from losses. He also credited Sivakarthikeyan for reviving a system once associated with Rajinikanth, who famously took only a token signing amount upfront and collected the rest based on the film’s eventual performance. “I think Sivakarthikeyan is trying to bring back the profit-sharing practice that was once initiated by Rajinikanth,” …