Box Office: The Substance re-releases in North America due to Award-Hype; Makes head-way towards USD 80 million worldwide
In the wake of heightened awards season buzz, The Substance, a 2024 body horror film starring Demi Moore in the lead role, has seen a notable resurgence at the U.S. box office. The film, now in its 18th weekend, expanded its theatrical presence significantly, increasing the screen count from 8 to 481 locations. The result? A solid gross of $246K over the past weekend, marking an 1800% increase in earnings compared to the previous week. With a current domestic cume of $16.8 million, The Substance is set to continue its strong showing in the weeks ahead. The heightened awards season buzz, for those unversed, comes after Moore nabbed the Best Female Actress in a Musical/Comedy prize at the 82nd Golden Globe Awards earlier this month. Accepting the honor, the actress, 60, shared that she was once regarded as a mere “popcorn actress” by a producer, with no appeal for critical roles. It seems the veteran star’s emotional speech struck a chord with viewers, who are flocking to theaters to see her performance on the big screen. Globally, The Substance …
