4 min readHyderabadMar 6, 2026 04:41 PM IST Boyfriend on Demand, a 2026 South Korean romantic comedy series written by Namgung Do-young and directed by Kim Jung-sik, premiered on Netflix today. It is one of the most anticipated K-drama releases of the year, and not just because of its cast or concept. For a large part of its global audience, the series marks the moment BLACKPINK’s Jisoo officially steps into leading lady territory on one of the world’s biggest streaming platforms. Mi-rae (Jisoo) is a webtoon producer whose exhausting routine pushes her toward an unusual escape: a paid virtual dating service that builds personalised romantic scenarios around whatever its user considers their ideal partner. The show takes its name directly from that in-story platform, using it as both the premise and the lens through which Mi-rae’s real and imagined love lives begin to collide. Set against the backdrop of office life, Boyfriend on Demand uses the virtual boyfriend concept to explore the widening gap between the relationships people idealise and the ones they actually have, …