Not just viral videos, this content creator’s biggest win is taking her brand to ₹200 crore in just a year
Many know that before making her mark as an actor, she had already established herself as a successful content creator. But that’s not the only feather in her cap. Away from the arc lights, she has also aced the business world too, with her innerwear brand scaling an impressive ₹200 crore in annual recurring revenue (ARR) within just a year of its launch. The influencer-turned-actor recently shifted her base from Delhi to Mumbai. Influencer-turned-actor finds success as an entrepreneur The woman behind the feat is none other than content creator-turned-actor Kusha Kapila. Beyond entertaining audiences with her videos and acting projects, Kusha is also making a mark as an entrepreneur with her innerwear and shapewear brand, UnderNeat. The Gurgaon-based startup, co-founded by Kusha and Vimarsh Razdan, has seen an impressive trajectory since its launch in April 2025. Back in June, the brand said it has reached an annual recurring revenue run rate of ₹200 crore and recorded 200% growth within six months of its debut on Myntra, signalling a huge demand for size-inclusive and functional …









