Red Nose Day 2024 fights child poverty with the ‘whimsy’ of a candy castle, monster truck and Legos
NEW YORK — An edible, life-sized cookie of the contest winner and a car-crushing monster truck ride are two of the new prizes up for grabs in the Red Nose Day 2024 campaign, which ramps up Thursday. Red Nose Day 2024 fights child poverty with the ‘whimsy’ of a candy castle, monster truck and Legos As Comic Relief’s fundraising initiative for underserved American children enters its 10th year, the charity is hoping to draw donations by encouraging the childlike wonder that millions of poverty-stricken kids might miss. First disseminated through clown-like schnozzes at Walgreens locations, the message is spreading this year through Instagram sing-alongs, a sweepstakes and new partners such as Lego. Unlock exclusive access to the latest news on India’s general elections, only on the HT App. Download Now! Download Now! It’s all an effort to “evoke the childhood dream of whimsy,” Comic Relief U.S. CEO Alison Moore told The Associated Press. In 2022, child poverty doubled in the United States, as pandemic-era benefits expired, adding relevance to the mission. Since 2015, Red Nose …