CoinDCX Brings ‘Bitcoin Chai Cafe’ Crypto Literacy Campaign to Tea Stalls in Mumbai
CoinDCX has announced a new crypto literacy project in Mumbai, that will attempt to kickstart discussions on crypto and digital assets at a popular meeting place in the city — tea stalls. Dubbed ‘Bitcoin Chai Cafe’, the Indian crypto exchange’s latest initiative is designed to promote crypto-related conversations at tea stalls, which are frequented by office goers, students, and others from varied age groups. The firm is looking to expand crypto awareness beyond the usual Web3 circles to mainstream financial communities and students. The crypto firm says it will introduce ‘chai cafés’ on wheels into financial hotspots and tech parks across the city, as part of the campaign. In addition, local tea stalls have also been provided with crypto-branded cups that feature Bitcoin-related references, which the exchange expects will spark discussions amongst people at the tea stalls. “Just as equity investors have traditionally connected over chai to discuss market trends, we envision a similar culture emerging around the emerging asset class crypto. This inspired us to develop an initiative that would resonate with the Indian …
