All posts tagged: Coke

‘Taqdeer’ from ‘Coke Studio Bharat’ showcases ‘bait bazi’

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Coke Studio Bharat Releases Its New Track Taqdeer (Photo Credit –Coke Studio Bharat/Youtube) ‘Taqdeer’, the new song from ‘Coke Studio Bharat’ was released on Friday. It brings alive the romance of the Heer Ranjha with a blend of nostalgia and the age-old art form of ‘bait bazi’ which is a verbal game and a genre of Urdu poetry played by composing verses of Urdu poems. All the elements in the track are woven together with Punjabi beats. The song harps on the playful lovers’ quarrel. The song has been composed by Donn Bhat and has singer-songwriter Rashmeet Kaur leading the collective. Rapper, songwriter, and producer Prabh Deep injects the song with his energy and adds a distinct freshness to it. Ankur Tewari, who has curated the song and is known for his work on the ‘Gully Boy’ album, said in a statement: “I think we have a great song that captures the profound feeling of a struggle with one’s own thinking. While curating the song we used the poetic rhyme scheme of bait bazi as …

Coke Studio Bharat Celebrates the New Voice of India

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Coke Studio Bharat Celebrates the New Voice of India After the overwhelming success of Coke Studio globally, Coca-Cola announces the launch of ‘Coke Studio Bharat’ in Mumbai today. The season is an amalgamation of over 50 artists from across the country who have come together to create over 10 memorable tracks celebrating the roots of Bharat. The Indian music industry is undergoing a revolution, and Gen Z is driving the change. Today, the youth seek authenticity, greater freedom of expression and openness to immerse themselves into different music forms that are unique, diverse, yet meaningful. In this season of Coke Studio, emerging artists from India’s hinterlands and seasoned artists have come together, to lend their own unique voice to the tracks. Coke Studio Bharat: ‘Apna Sunao’ is humbled to be a conduit to give these talented artists’ unique voices a stage to tell the story of Bharat that is rooted in culture yet embraces the new music of today. The platform will host music that pays homage to the various parts of India that artists …

Coke Studio India launches its Tamil edition, releases promo

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The widely popular musical show Coke Studio, which was launched in India in 2011, is going regional with its latest edition. Coke Studio has teased a promo of the Tamil edition and the team is set to produce the show in other regional languages too. (Also Read | With AR Rahman, Coke Studio, Riz Ahmed, and Jalebi Baby, Ms Marvel brings desi music to Marvel Cinematic Universe) Singer Chinmayi Sripaada took to Twitter to share that she is part of the show. Chinmayi tweeted, “I am really happy to be a part of something beautiful, original and a lovely song for Season 1 of Coke Studio Tamil.” Chinmayi Sripaada took to Twitter to share that she is part of the show. Composer Sean Roldan shared the promo video. He has composed the song. Sean wrote, “Really excited to be associating with @CocaCola for @cokestudio Tamil as the curator/composer. Watch the promo here.” The promo features some of the prominent names of the Tamil music fraternity, including Chinmayi, and writer-rapper Arivu. The promo promises that the …