Christopher Nolan is resisting the modern Hollywood trend for his upcoming film, The Odyssey. While most studios nowadays lean heavily on social media hype and influencer screenings to build early buzz, Universal Pictures is taking a new step forward. They are opting for a classic rollout, keeping the initial screenings strictly reserved for traditional critics and select VIP guests. Christopher Nolan’s The Odyssey skips influencer screenings in bold break from Hollywood trend. Christopher Nolan is choosing a traditional release strategy According to a report in The Hollywood Reporter, Universal Pictures has chosen to completely bypass the now-standard practice of hosting early hype-building screenings for social media creators. Rather than letting TikTokers, Instagram influencers, and YouTubers flood the internet with breathless first reactions weeks in advance, the studio is locking the doors until the movie’s official London premiere on July 6. Only after the red carpet is rolled up will traditional, professional film critics finally get to see it. This pivot marks a fascinating shift. For the last few years, major studios have heavily leaned on …