Tourism ministry’s partnership with Netflix, YouTube can create wonders: Shekhawat
New Delhi, The Ministry of Tourism’s partnership with private entities such as Netflix, Google, YouTube, and Air India can “create wonders” in promoting Indian tourist destinations, Union minister Gajendra Singh Shekhawat said on Wednesday. Tourism ministry’s partnership with Netflix, YouTube can create wonders: Shekhawat He said this during an event held at the National Gallery of Modern Art here, which also marked the Netflix’s ten years in India. The OTT giant shot at over 100 locations across India for its various productions on Wednesday. On World Tourism Day last year, the ministry entered into a “non-commercial” MoU with Netflix Entertainment Services India to promote the country’s tourism destinations globally through cinematic storytelling. Netflix Co-CEO Ted Sarandos, who is visiting India, joined the Union minister for a fireside chat on the transformative role of storytelling in promoting India’s cultural heritage, tourism and creative economy. Asked how storytelling vehicles hosted on digital platforms can contribute to India’s cultural diplomacy, he said that India’s strength lies in its “continuity of civilisation” and the “incredible diversity.” Shekhawat, who holds …



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