Why Ranveer Singh’s ‘Safe’ Dhurandhar 2 teaser, poster is a step backward
Much can be argued about Aditya Dhar’s intent, his troubling politics, just as much about whether he possesses the almost mythic “craftiness” the internet has so loudly attributed to him for months. Yet one thing has remained largely uncontested: his instinctive command over the grammar of marketing. To put it simply: Dhar understands the art of cutting trailers. He knows how to compress a world into minutes, how to introduce characters without exhausting them, how to meet the brutal demands of marketing without letting the seams show. The four-minute Dhurandhar trailer stood as proof enough. It was indeed indulgent yet assured, that helped secure the film’s explosive opening day, well before the frenzy around the film engulfed the nation. It was only natural, then, that a similar tremor of excitement followed Monday evening’s announcement: the Dhurandhar 2 teaser would arrive on Tuesday afternoon. Expectations, once again, were primed. This time, however, the spell appears thinner. The magic hesitates. Fractures begin to surface where confidence once felt seamless. Before addressing the teaser itself, it is worth …






