How Erling Haaland won the internet’s heart, one viral clip at a time
During the FIFA World Cup in 2022, when the rest of the world was focussed on the best in the business hawking their wares in Qatar, Sky Sports and Manchester City posted a mockumentary-style video with Erling Haaland. In it, the striker is wandering around the City training grounds by himself looking a little lost. He drives a grass trimming machine out of boredom. He tries calling teammates only to go through to voicemail. He puts a longing hand on the shoulder of a freekick mannequin that has a jersey of Kevin de Bruyne. “I’m working hard while the guys are away. Sometimes, it’s a bit boring,” he says in the clip as melancholy violin music plays on. “But time is flying. I do miss all the banter. I’m not going to lie. Celebrating goals alone… it’s not the same.” For the past month, Haaland has not celebrated his goals alone. Four years after that clip, Haaland was at the World Cup himself. Back home in Norway, a country of 5.6 million was cheering along, …
