Abhishek Bachchan backs ETPL to carve its own space in Europe: ‘There’s more than enough room for everyone’
The European T20 Premier League is not looking to compete with football or other established sports for audience attention but aims to carve out its own space in the continent’s sporting landscape, league co-owner Abhishek Bachchan said ahead of its inaugural season. Abhishek Bachchan has spoken in ETPL The ETPL, which gets underway later this month, will be played across the Netherlands and Ireland in its maiden season, with Voorburg hosting the opening leg before the tournament moves to Malahide in Dublin. Bachchan, who has been involved in sports ownership across different disciplines, believes Europe presents an exciting and largely untapped market for cricket and said the league has the potential to contribute to the sport’s growth in the continent. “To be blunt, I wouldn’t be sitting in front of you if I didn’t think that there was potential and I didn’t see a market over there,” Bachchan told PTI in an interview. “It’s an exciting new market for us. There is huge potential in Europe to follow cricket, not just with the traditional already …
