₹100 crore box office collection can’t be the new benchmark: Ashwiny Iyer Tiwari | Bollywood
Ashwiny Iyer Tiwari has said that filmmakers must adapt to the changing content consumption and the ‘language of the audience’, adding that earning ₹100 crore at the box office cannot be the new benchmark for every film. She was talking about how the consumption of content has changed over the past few years. (Also read: Amitabh Bachchan calls Ashwiny Iyer Tiwari ‘maalkin’ as she directs him on KBC) Ashwiny Iyer Tiwari is known for making content that works with the audiences, and also highlights the reality of our society. Some of her films include Nil Battey Sannata and Panga. In a recent interview, Ashwiny told ETimes, “At one point of time, we were telling slice-of-life stories and small-town films were working. Maybe, now we have grown beyond that and there are new ways of telling stories. Lots of unconventional stories are being told, and also a lot of technology has come into play and changed the way we are making films. It helps in the way the audience sinks into a story. Yes, it’s important …