Old clothes, new meaning: the rise of thrifting culture in India | Pune News
Today, buying people’s previously owned clothes and accessories is popular. After the Covid pandemic, the value of the second-hand apparel market rose to $211 billion, a number that is expected to rise as the thrifting culture gains momentum across the globe. The fast-fashion industry has always been associated with large-scale environmental and human rights concerns, because of which it has been under immense scrutiny. Environmentalists have for many years reported concerns regarding waste generation, carbon emissions, and labour exploitation in the clothing industry, which thrives on creating products that are poorly made to keep up with fashion trends. In a highly consumerist world, with too many clothes dumped in landfills, will thrifting be the answer to our fast-fashion problems? In India, thrifting is evolving in online spaces with some offline markets in cities like Mumbai, New Delhi, Pune, and Kolkata. The urban youth has been the driving force of this culture. “I like to thrift because it is affordable, but more importantly, it is sustainable. I love fashion, but I don’t like to contribute to …
