All posts tagged: fast fashion

Old clothes, new meaning: the rise of thrifting culture in India | Pune News

Old clothes, new meaning: the rise of thrifting culture in India | Pune News

Today, buying people’s previously owned clothes and accessories is popular. After the Covid pandemic, the value of the second-hand apparel market rose to $211 billion, a number that is expected to rise as the thrifting culture gains momentum across the globe. The fast-fashion industry has always been associated with large-scale environmental and human rights concerns, because of which it has been under immense scrutiny. Environmentalists have for many years reported concerns regarding waste generation, carbon emissions, and labour exploitation in the clothing industry, which thrives on creating products that are poorly made to keep up with fashion trends. In a highly consumerist world, with too many clothes dumped in landfills, will thrifting be the answer to our fast-fashion problems? In India, thrifting is evolving in online spaces with some offline markets in cities like Mumbai, New Delhi, Pune, and Kolkata. The urban youth has been the driving force of this culture. “I like to thrift because it is affordable, but more importantly, it is sustainable. I love fashion, but I don’t like to contribute to …

Sonam Kapoor opens up about why she prefers slow fashion

Mumbai (Maharashtra) [India], January 5 (ANI): Actor Sonam Kapoor known for her immaculate sense of style and sartorial choices, recently shared why she prefers slow fashion. HT Image Sonam said in a statement, “I make sure to wear and do things that have no negative impact on anyone. I strive to make responsible choices. I have always believed in slow fashion, buying classic, beautiful pieces, and reusing vintage clothes. I don’t support fast fashion, as it is wasteful and harmful to the environment. However, I understand its necessity for those who can’t afford luxury vintage fashion.” Wrap up the year gone by & gear up for 2024 with HT! Click here She added, “I am a strong supporter of second-hand websites, despite it not being part of our culture. Indian culture embraces local tailors and artisans, which is a form of slow fashion not readily available in the West. We need a combination of both: making tailoring clothes accessible in the West and accepting the mentality of wearing someone else’s clothes.” Sonam wants to utilise …