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How FIFA turned the World Cup into a rich man’s game

How FIFA turned the World Cup into a rich man’s game

Published by Webster

4 min readUpdated: Jun 7, 2026 07:46 AM IST The fact that the global body of football would capitalise on a World Cup being held on North American soil was never in doubt. But it is the varying layers of costs, added across different mediums, that have turned the 2026 World Cup across the USA, Mexico and Canada into an event where the best matches have simply become unaffordable to a significant group of fans. At the heart of this is dynamic pricing. For long, events have priced their tickets at a set value. People have purchased those tickets at that value and, based on demand, sold them at higher prices on secondary platforms and made a profit. Dynamic pricing essentially attempts to remove that secondary retail market by basing ticket prices on demand and supply. Dynamic pricing is a part of everyday life. The Rapido bike you book works on the same principle. The cost of a ride goes up during the rainy season or peak traffic, but drops during lunch hour. Sometimes the …

SoFi Stadium workers threaten to go on strike for USA opener

SoFi Stadium workers threaten to go on strike for USA opener

Published by Webster

3 min readJun 6, 2026 09:52 PM IST Even as hosts United States prepare for their FIFA World Cup 2026 campaign-opener against Paraguay at SoFi Stadium, workers at the venue have voted to authorize a strike. The 2,000-strong staff of bartenders, servers, cooks and dishwashers in the Inglewood-based stadium thus has the option to walk off the job on June 13, after contract talks stalled with the stadium’s food service provider. Associated Press quoted union member Yolanda Fierro as saying that workers were concerned about pay and security on the job amid ramped-up immigration enforcement under USA president Donald Trump’s administration. “What good is the World Cup for Los Angeles when workers don’t earn enough to pay the rent and must choose between showing up and being kidnapped by ICE?” said Kurt Petersen, co-president of UNITE HERE Local 11, as per the report. “If we’re forced to strike, those USD 100,000 FIFA suites will have nothing but bottled water and Doritos.” Los Angeles county sheriff Robert Luna had earlier said the United States department of …

WC to boost global sales by a billion pints

WC to boost global sales by a billion pints

Published by Parlour News

3 min readJun 6, 2026 08:26 PM IST The 2026 FIFA World Cup is expected to drive an additional one billion pints of beer consumed worldwide, providing a much-needed boost to an industry that has struggled with declining sales and shifting consumer habits in recent years, according to a study by US investment bank Jefferies. The tournament, which runs from June 11 to July 19 across the United States, Canada and Mexico, will add 568 million litres to global beer consumption, representing a 0.3% increase in total industry volumes for the year. Jefferies analysts described the mood simply: “After five successive years of volatility, beer should be better in 2026.” The expanded format is a significant factor. With 104 matches scheduled compared to 64 in Qatar four years ago, the tournament is roughly 62% larger, runs 39 days rather than the approximately 32 days of previous editions, and features 48 teams instead of 32. More matches mean more drinking occasions, particularly in bars and pubs where the impact is most directly felt. Off-trade consumption, meaning …