Prosit Roy On Emotional Impact Of Band Baaja Bitiya: ‘We Never Imagined…’ | Bollywood News
Last Updated:March 14, 2026, 17:55 IST Director Prosit Roy opens up about the viral ad film Band Baaja Bitiya, starring Gajraj Rao, calling it a powerful social message against domestic abuse. Prosit Roy’s ad film went viral in February. (Photo Credit: Instagram) Director Prosit Roy says his widely discussed short film Band Baaja Bitiya is far more than just an advertisement. According to the filmmaker, the three-and-a-half-minute film is a silent protest of sorts against domestic abuse and outdated societal attitudes that often force women to stay in toxic marriages. Released on February 25, the film features Gajraj Rao as a father who takes an unusual step to bring his daughter back from an abusive marital home. The powerful story has resonated with audiences across India and sparked widespread conversation online. Roy, known for directing Pari and the first season of Paatal Lok, said the story immediately struck a personal chord with him. Inspiration Behind Band Baaja Bitiya Speaking about the emotional core of the film, Roy said he imagined how his own father might …









