Ekaki: How Ashish Chanchlani made a horror-sci-fi series on just 10% of a Bollywood film’s budget and pulled nearly 150 million views on YouTube | Web-series News
With nearly 150 million views on YouTube across five episodes, Ashish Chanchlani’s Ekaki has quickly become one of the most talked-about digital shows of the year. The series also marks the YouTuber’s debut as a writer-director, something he says had been brewing inside him for years. Speaking about the show exclusively to SCREEN, Ashish revealed that the idea for Ekaki came at a time when he was feeling creatively exhausted with the content he was making. “I made a video for Holi in 2023. But when I uploaded it, I felt that my channel was getting saturated and so was I. I was feeling very burnt out. It scared me. I thought to myself: Is this how my life is going to be moving forward? Make a video on Holi, then Diwali, and that’s it? I could also see that the content and the audience were changing,” he said. That realisation pushed him to experiment with storytelling. “I thought I have earned enough money in my life. Now let’s try doing something different. Let’s try …
