From BTS to Bollywood: HYBE INDIA is betting big on Indian talent
India is all set to have its own global pop girl group. HYBE INDIA, the subsidiary arm of the global entertainment label behind BTS, has been conducting countrywide auditions in search of the voices and faces who will make up the band. HYBE INDIA CEO Damien Woochang Lee Describing India as not just another market but one of the world’s fastest-growing and most culturally dynamic music ecosystems, HYBE INDIA CEO Damien Woochang Lee is unequivocal about what drew the label here. “Music is deeply woven into everyday life, and India’s extraordinary diversity of languages, traditions, and artistic expressions creates an environment unlike any other. Today, India’s music industry is undergoing a significant transformation. While Bollywood remains an important force, the rapid rise of independent artists and evolving fan communities are reshaping the market into a more open, genre-fluid ecosystem. We aim to nurture India’s evolving music ecosystem while connecting local talents to HYBE’s global network, enabling their stories and artistry to resonate far beyond national borders.” The blueprint is not without precedent. HYBE’s multinational girl …




