About 51% of Indian consumers access pirated content through multiple ways including illegal streaming websites, mobile applications, social media, and torrents, according to the EY-IAMIA report. Several big budget Indian movies – such as Raid 2, Good Bad Ugly, Chhaava, Sikandar, Game Changer – among others have reportedly been leaked online just a day before their theatrical release. As expected, these leaks have proved detrimental to the producers. Unfortunately, not just movies, but popular streaming shows – including Heeramandi, Panchayat, Kota Factory, Mirzapur, and Call Me Bae – are being accessed by the viewers through their pirated versions, which has left the huge OTT platforms disturbed. Released in October 2024, The Rob Report or The EY-IAMAI report, prepared by EY and Internet and Mobile Association of India (IAMAI) has stated that the Indian entertainment industry suffered annual losses of around Rs 22,400 crore due to piracy in 2023. Theatres too were impacted with losses of Rs 13,700 crore, and the streaming platforms faced losses of around Rs 8,700 crore. The EY-IAMIA report has further …