4 min readNew DelhiUpdated: Feb 3, 2026 12:31 AM IST The All India Football Federation (AIFF) on Monday announced FanCode as the exclusive media rights holder for the truncated 2025/26 season of the Indian Super League (ISL), which is set to start on February 14. While it’s another positive development towards ending the impasse that has disrupted this club football in India, a closer look at the numbers tells a sobering story of a nearly 95 percent crash in the value of each match in India’s top men’s football league. FanCode, a digital streaming platform owned by Dream Sports – the parent company of the erstwhile fantasy sports app Dream11 – acquired the broadcasting rights for Rs 8.62 crore. Kaleidoscope Production and Services (KPS) Studios was awarded the production rights of the league – global as well as domestic. They had earlier handled production of I-League, Durand Cup and Bengal Super League matches and will be paid Rs 5.22 crore by the federation for providing their services for the ISL. FanCode’s winning bid is only …