All posts tagged: Indica

Much before Nano, Ratan Tata steered success with Indica

Much before Nano, Ratan Tata steered success with Indica

Ratan Tata stands next to company’s modified version of ‘Indica’, which was first launched in December 1998. File | Photo Credit: S. Subramanium In the mid-1990s, the 26th and 27th floors of World Trade Centre (WTC) in Mumbai’s Cuffe Parade, were abuzz with excitement. The headquarters of Telco (as Tata Motors was then known as) were dealing with the transition of being not just a bulwark in the heavy commercial vehicles space, but also as an aspirational company selling cars. The Tata Estate, Sierra and Sumo brands were already available in the market. The last-named brand was a runaway winner and production lines in the factories at Pune were hurriedly tweaked to meet the excess demand. It was also a time when the management wanted to segregate the dealerships as a consumer buying trucks is obviously different from the one keen on cars. Ratan Tata’s mortal remains kept at NCPA lawns: LIVE updates One man shepherded the change, Ratan Tata, who was also equally caught up with his big idea at the time: the Indica. His people’s …