Intel, the biggest maker of personal computer processors, announced new chips for PCs and data centres that the company hopes will give it a bigger slice of the booming market for artificial intelligence hardware. The lineup includes updated Xeon server chips — the second overhaul of that processor in less than a year — that use less electricity while boosting performance and memory, the company said in a statement Thursday. Intel’s Ultra Core chips for laptops and desktop computers, meanwhile, will let PCs process AI functions directly. Intel’s new product with the most to prove may be the Gaudi 3, the latest installment of a line that competes with Nvidia Corp.’s industry-leading H100. These chips — known as AI accelerators — help companies develop chatbots and other rapidly proliferating services. Gaudi 3 is on schedule for release in 2024, and Intel said that it will outperform the H100. Intel shares rallied as much as 5.6 percent in New York trading following the announcement, outpacing a 3.1 percent gain by the Philadelphia Stock Exchange Semiconductor Index. …