Mamta Sharma: Item songs are a very important part of Indian cinema’s DNA
Singer Mamta Sharma’s voice is synonymous to fun dance numbers that are part of every Indian celebrations. Her songs like Fevicol Se, Anarkali Disco Chali, Munni Badnaam Hui get people grooving and how! As her latest track Chatni from Dhamaal 4 joins the list, she believes that as long as portrayed responsibly, item songs will continue to be part of Indian cinema like they have been for decades. Mamta Sharma’s song Chatni has re released. With several rappers facing the ire of vulgar lyrics in the past, Mamta believes in endorsing the right kind of item tracks. “I think item songs are very important part of Indian cinema DNA and have always been going back to decades. Yes, critics label them unnecessary but audiences tell a different story,” shares Mamta. Highlighting that her own songs are an example of what she believes in, she calls items songs “cultural moments”. However, she does add, “I believe in responsible entertaining content and as long as they bring joy in our cinema the audience is the real judge.” …

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