‘He’s an anomaly’: How Orry’s team turned a ‘month-long bubble’ into a 2.7x brand jackpot | Entertainment News
From being a familiar face in Bollywood party circles to turning into a full-blown internet phenomenon, Orhan Awatramani aka Orry’s rise has sparked equal parts curiosity and debate. And according to the team managing him at Dharma Cornerstone Agency, his rise is anything but accidental. Kim Sharma, Executive Vice President at DCA, and Rajeev Masand, its COO, offered a glimpse into what makes Orry work and why brands and audiences can’t seem to look away. In a conversation with Unfiltered Entertainment, Kim Sharma said that Orry’s appeal isn’t something that can be manufactured from scratch. Kim said, “We are very proud and always happy to have this little genie out of a bottle that we’ve been lucky to grab. I think taking a lot of credit would be unfair, because he himself is that person. He’s extremely driven, very, very bright, sharp on the ball, intelligent and creative. So, I think he’s just an anomaly in many ways, an amalgamation of things that you can’t imagine in one person.” Orry first grabbed attention through his …
