As Vijay’s suit and lunchbox trends, Udhayanidhi Stalin says everything’s ‘reels with him’ | Tamil News
2 min readHyderabadJun 18, 2026 06:12 PM IST A month into Tamil Nadu’s first non-Dravidian government in over five decades, the conversation around Chief Minister C. Joseph Vijay’s administration is still dominated by his wardrobe and his lunchbox rather than his policies. Hashtags have been trending on X over posts about the cost of his suit and what he eats for lunch, prompting DMK leader and Leader of Opposition Udhayanidhi Stalin to renew his criticism that the TVK government remains stuck in campaign mode, treating governance as content rather than addressing the state’s pressing issues. The wardrobe story has a real, traceable origin. The black suit Vijay wore at his swearing-in was designed by Sabir Ahmed and modelled on a look from his film Beast, with Vijay himself choosing the colour black to signal power and authority. The choice marked a deliberate break from the white shirt and veshti that Tamil Nadu chief ministers have traditionally worn at their oath-taking. The look took on a commercial life of its own soon after, when a Chennai …









