Kia India joins Tennis Premier League as the exclusive sponsor in a multi-year deal
Kia India and Tennis Premier League (TPL) announced a landmark three-year partnership, with Kia India coming on board as the Exclusive Sponsor for the league. Bringing together Kia India’s long-standing global association with tennis and TPL’s growing ecosystem around the sport in India, the partnership reflects a shared vision towards strengthening the relevance and reach of tennis and inspiring a new generation of audiences across the country. This multi-year deal marks one of the most significant milestones in Indian tennis, uniting one of the world’s leading automotive brands with a home-grown movement that is quietly rewriting the country’s tennis story through the Tennis Premier League and its App, with a strong focus on supporting grassroots tennis in India. With a global tennis legacy spanning 25 years through its association with the Australian Open, Kia India has consistently focused on creating meaningful experiences around the sport through youth-focused and participation-led initiatives. The partnership with TPL reflects Kia India’s continued commitment towards engaging with progressive sporting platforms that are shaping contemporary sports culture in India. With 7 …






