NewJeans slips out of Top 30 Girl Group Brand ranks, fans blame HYBE; aespa leads the pack for 3rd consecutive week
aespa members have graduated from their Next Level success to a Supernova-sized victory spell. The SM Entertainment quartet has raked atop the monthly Girl Group Brand Reputation rankings since June 2024. September celebrated their third triumph in a row as the leader of the pack. NewJeans was surprisingly omitted from the Top 30 ranks of the Girl Group Brand Reputation chart in September. On the other hand, aespa continued its reign at the top. With Starship Entertainment’s IVE as their constant rival on the chart, aespa has again bested several other iconic girl groups in the mix by scoring a brand value of 5,062,660 from August 15 to September 15. The K-pop girl group seems to have cracked open the winning formula of the Korean Business Research Institute’s cumulative analysis of consumer participation, interaction, media activity and consumer engagement indexes. Earlier this month, the innovative group with out-of-the-box musical concepts made history as the first female artist to win the Grand Prize (Daesang) at The Fact Music Awards 2024, breaking the victorious record held by …