3 min readMumbaiFeb 22, 2026 04:06 PM IST Twenty years after becoming an actor, and performing across the Hindi, Tamil, and Telugu film industries, Tamannaah Bhatia has now turned an entrepreneur. She’s launched a fine jewellery line, completely bootstrapped, with its flagship store in Juhu, Mumbai. Tamannaah also plans to open stores in cities like Hyderabad, Chennai, and New Delhi, among others. ARTICLE CONTINUES BELOW VIDEO The price range of Tamannaah Fine Jewellery starts at over Rs 90,000 and goes up to more than Rs 11 lakh. “The prices are extremely competitive, given everything in the market, the gold prices, the value that the product itself has. We’ve been conscious that India is a value-based consumer. They’re informed consumers because even I’d shop for jewellery like that,” Tamannaah said in a recent interview. “Buying jewellery is a part of our culture in India. So, fine jewellery is not just us buying for ornamentation. It’s part-investment, part-emotion. It has so many elements,” the actor-turned-entrepreneur told CNBC-TV18. She also argued that while clothes keep changing, fine jewellery …