Snapchat Introduces New AI-Powered Video Lenses to Paid Subscribers
Snapchat introduced a new artificial intelligence (AI) feature on Thursday that uses its in-house foundational video models. Dubbed AI video Lenses, the new Lens format combines Augmented Reality (AR) and generative AI elements to create unique and immersive video effects. Currently, these features are only available on the platform’s premium subscription tier. Users will see three new Lenses to begin with, and the company plans to add new Lenses on a weekly basis. Notably, these Lenses can be used similar to the existing ones, and the videos created using them can be shared with friends or on Stories and Spotlight. Snapchat Gets AI Video Lenses In a newsroom post, the social media platform detailed the new AI feature. These AI Lenses are powered by the company’s in-house generative video model. The company first unveiled these models at the Snap Partner Summit in September last year. At the time, the AI tools were available to a small group of creators in beta. The company is now expanding the technology to a larger user base. These new …

