From sitcom references to gym banter, the BJP is swapping stump speeches for scroll-friendly storytelling in what appears to be a fresh push to connect with Gen Z after the ‘Cockroach Janta Party‘ turned from being a mere social media event to a mega youth uprising against exam irregularities, resulting in the resignation of union education minister Dharmedra Pradhan’s resigation amid widespread protests that were led from Delhi’s Jantar Mantar. The BJP has been increasingly posting content on its social media handles, tapping on references popularly linked to Gen Z (X/BJP, Narendra Modi) The party has been posting a string of social media videos peppered with pop culture references, casual conversations and everyday settings, delivering political messaging in a format designed for India’s reel generation. BJP’s outreach comes after Delhi’s Jantar Mantar recently became the national talk amid the youth-led CJP protest over the last few days, with the ‘party’ that emerged as a social media-led satirical outfit floated by a Boston University graduate named Abhijeet Dipke and turned into a mega movement, forcing education …