PARIS — A French supermarket’s humble Christmas advert is doing something most global brands can only dream of: connecting deeply with millions of people around the world, without a single frame of generative AI. Why a misunderstood wolf from a French supermarket ad is moving viewers worldwide The two-and-a-half-minute film, “Unloved” , made for Intermarché, tells a simple yet powerful story: A lonely wolf, feared and avoided by other forest animals, chooses to change. Instead of hunting, he learns to cook vegetables and brings a homemade dish to a Christmas feast, gradually earning friendship and acceptance. The narrative unfolds in a warm, painterly, animated world, bookended by live-action scenes of a child soothed by the tale at Christmas. What might sound like a gentle children’s fable has captured hearts far beyond France. Within days of its December debut, it racked up hundreds of millions of worldwide views, inspiring fan art, international praise and emotional posts from viewers who say the wolf’s journey echoes their own struggles with belonging. “It’s a transformative arc, a story of …