All posts tagged: mac studio

New MacBook Air Brings the M4 Chip and a 0 Lower Price Tag

New MacBook Air Brings the M4 Chip and a $100 Lower Price Tag

The MacBook Air comes in a new color: sky blue. Image: Apple. The Apple “Air” rumors we’ve been hearing turned out to apply to both a new iPad Air and a MacBook Air. On March 5, Apple revealed the new MacBook Air comes with its in-house M4 chip, 16 GB of unified memory, and Apple Intelligence with macOS Sequoia. The M4 offers a 10-core CPU, up to 10-core GPU, and support for up to 32 GB of unified memory. The new MacBook Air starts at $999 — pretty low for a Mac and $100 less than the previous generation MacBook Air — for the 13-inch version, while the 15-inch version costs $1,199. It can hook to two 6K external displays. The new 13- and 15-inch MacBook Air are available to pre-order today, with availability beginning March 12. “With a new lower starting price of $999, MacBook Air delivers more value to consumers than ever before, making this the perfect moment to upgrade or experience the Mac for the first time,” said Greg Joswiak, Apple’s senior …

Apple Does Not Plan to Launch New Mac Studio, Mac Pro Models Until Mid 2025: Report

Apple recently launched its new line of iPad Air and iPad Pro models — the latter powered by the latest M4 chip. The Cupertino, California-based company is reportedly planning to overhaul its entire Mac lineup, updating its computers with the AI-focussed M4 processor. While new iMac and MacBook Pro models may arrive later this year, Apple reportedly does not plan to launch Mac Studio and Mac Pro models until the middle of 2025. The information comes from Bloomberg’s Mark Gurman, who said in the Q&A section of the latest edition of his Power On newsletter (via MacRumors) that Apple’s launch schedule till the middle of next year does not include new Mac Studio and Mac Pro models. Apple last refreshed its Mac Studio and Mac Pro models, featuring M2 Max and M2 Ultra chips, at WWDC in June 2023. With no new models planned for launch until 2025, the company could go two years before updating the lineup. The iPhone maker is set to host WWDC 2024 next month, where it is expected to announce …

Apple Plans to Overhaul Entire Mac Line With AI-Focused M4 Chips

Apple, aiming to boost sluggish computer sales, is preparing to overhaul its entire Mac line with a new family of in-house processors designed to highlight artificial intelligence. The company, which released its first Macs with M3 chips five months ago, is already nearing production of the next generation — the M4 processor — according to people with knowledge of the matter. The new chip will come in at least three main varieties, and Apple is looking to update every Mac model with it, said the people, who asked not to be identified because the plans haven’t been announced. The new Macs are underway at a critical time. After peaking in 2022, Mac sales fell 27 percent in the last fiscal year, which ended in September. In the holiday period, revenue from the computer line was flat. Apple attempted to breathe new life into the Mac business with an M3-focused launch event last October, but those chips didn’t bring major performance improvements over the M2 from the prior year. Apple also is playing catch-up in AI, …