All posts tagged: Madhvani

Amita Madhvani on 0 million micro-drama market, AI story, and why India’s next boom is vertical format | Interview

Amita Madhvani on $300 million micro-drama market, AI story, and why India’s next boom is vertical format | Interview

Published by Parlour News

The way people watch stories is changing faster than ever. While films and long-format web series continue to dominate traditional streaming, a new format designed entirely for smartphones is quietly reshaping the entertainment business. Vertical micro-dramas, fast-paced serials with episodes that last just a couple of minutes, are finding a massive audience among mobile-first viewers. According to Lumikai’s Interactive Media Report, India’s micro-drama market has already crossed $300 million and is projected to touch $4.5 billion by 2030, making it one of the fastest-growing segments in digital entertainment. Amita Madhvani on AI and India’s $300M micro-drama market. Among the companies trying to shape this new space is Equinox Virtual, led by CEO and Co-Founder Amita Madhvani. The studio recently launched Mohini, a musical, culturally rooted micro-drama created in collaboration with Google Cloud. In a conversation with Hindustan Times, Amita spoke about experimenting with AI, building stories for vertical screens, and why she believes technology should support creativity instead of replacing it. AI should support the story, not replace it Ever since Mohini premiered on Instagram …

‘Just waiting for evidence’: Ram Madhvani, former NASA scientist unpack science of alien contact in Spielberg’s films

‘Just waiting for evidence’: Ram Madhvani, former NASA scientist unpack science of alien contact in Spielberg’s films

Published by Parlour News

What happens when an acclaimed filmmaker and a space engineer get together to talk about extraterrestrial life, cinema, and their shared admiration for Steven Spielberg? The rather niche question was answered by the Society of Intellectuals this past week as they organised a panel discussion for Spielberg’s new film Disclosure Day, headlined by National Award-winning filmmaker Ram Madhvani and former NASA engineer Nimisha Mittal. Nimisha Mittal and Ram Madhvani at the event in Mumbai. The discussion, cheesily subtitled ‘All will be disclosed’, was held in a cosy Mumbai bar, and ranged from the search for extraterrestrial life by scientists to how Spielberg has depicted that in his work spanning five decades. ‘We are just waiting for evidence’ Nimisha Mittal worked at NASA’s Jet Propulsion Laboratory for over 15 years, including the Mars rovers and the Cassini Space Orbiter. She spoke about how seriously the scientific community views the search for alien life. “You don’t always hear about it, but everyone in the scientific community is always hopeful of a connection. We are just waiting for …

Women`s Day 2026: Amita Madhvani about bridging gender roles in industry

Women`s Day 2026: Amita Madhvani about bridging gender roles in industry

Published by Webster

We often see how the cinema has evolved when it comes to the treatment and portrayal of women on screen. But what goes on behind the lens in the industry largely remains unknown or neglected. On International Women`s Day 2026, mid-day spoke to Amita Madhvani, CEO and co-founder of Ram Madhvani Films, Equinox Films and Equinox Virtual, to understand the role of women off the screens. Excerpts from the interview… Amita Mdhvani on evolving roles of women in the industry When asked about the lack of women in roles like direction and production, she shares, “I feel that if you want to achieve something, you rise with the challenges, prepare yourself, and then all doors open. The important thing is the first step that any creator takes, and then learns the business operations that they are integral to creating together as a team.” Sharing her personal experience, she added, “On a personal level, I’ve been fortunate. Growing up with two siblings, a sister and a brother, there was never any comparison or differentiation at home. …

Did Aarya Helmer Ram Madhvani Direct A Crucial Part Of Aamir Khan’s Taare Zameen Par?

Did Aarya Helmer Ram Madhvani Direct A Crucial Part Of Aamir Khan’s Taare Zameen Par?

Published by Webster

Did Ram Madhvani direct an important segment of Aamir Khan’s Taare Zameen Par?(Photo Credit –Wikimedia/Instagram) Bollywood actor Aamir Khan has donned the director’s hat for only one film until now, and that was ‘Taare Zameen Par’ aka ‘Like Stars On Earth’. The critically acclaimed film, written by Amole Gupte, came out in 2007 and struck the right chords with the audience. But did you know that Aarya director Ram Madhvani also directed an important part of the film? Read on to learn what segment that was. Which Part of Taare Zameen Par Did Ram Madhvani Direct? You might be a bit surprised to know that Ram Madhvani directed the song Bheja Kum, which featured in the National Film Award-winning movie. It appeared in the later reels of the first half of the movie. And here is why the song was so important for the film’s story. Taare Zameen Plot & Cast The film follows the story of an eight-year-old boy, Ishaan Awasthi (brilliantly played by Darsheel Safary), a creatively gifted but academically weak student. Fed …

Akshay Kumar-led Kesari Chapter 2 is a ‘good movie,’ says Ram Madhvani on its premise being similar to The Waking of a Nation

Akshay Kumar-led Kesari Chapter 2 is a ‘good movie,’ says Ram Madhvani on its premise being similar to The Waking of a Nation

Published by Parlour News

Ram Madhvani’s show The Waking of a Nation recently started streaming on OTT. Featuring Taaruk Raina and Nikita Dutta, it dives into the conspiracy behind the Jallianwala Bagh massacre. The upcoming movie Kesari Chapter 2 also explores this chapter of Indian history. Madhvani recently opened up about the similar premise and shared that he was told by other people that the Akshay Kumar starrer is a ‘good movie.’ In a recent interview with Bollywood Hungama, Ram Madhvani talked about The Waking of a Nation and Kesari Chapter 2 having similar plots. He said that he had been aware for four years that Akshay Kumar, Ananya Panday, and R Madhavan were doing such a movie with Dharma Productions. He mentioned that he knew the film was a courtroom drama set in London. The filmmaker further shared, “In a way, it’s not similar, but it is about Jallianwala Bagh. I am told it’s a good movie. I am told by people who have seen it.” Ram Madhvani also extended best wishes to Kesari Chapter 2. He called it …

We are careful about making sure violence in ‘Aarya’ is not gratuitous: Ram Madhvani

Published by Webster

The writer-director said in the world of his show, no crime will go unpunished, which is why they were careful about how they depict violence. HT Image “We are very careful about making sure that the violence is not gratuitous or just for the sake of it. She (Aarya) is doing certain things because she wants to protect her children. She is going to get justice at the end of it,” Madhvani told PTI in an interview. Wrap up the year gone by & gear up for 2024 with HT! Click here “What used to happen in the climax of Hindi films… At the end, you would see the shot of the Central Jail… the hero would have to suffer punishment and so would Aarya. That’s the value system for the family audience that we put into the show. You can’t do bad things and get away with it. Even though there are tropes of thriller, crime, noir, I’m interested in family dynamics,” he added. According to Madhvani, it’s fitting that Sen’s Aarya gets shot …

Director Ram Madhvani Shares Some Throwback Pics

Published by Webster

Ram Madhvani shared this picture. (courtesy: officialrmfilms) Sonam Kapoor‘s Neerja turns seven today. The film, directed by Ram Madhvani, was based on the life of Neerja Bhanot, who was killed in her attempt to save the passengers on Pan Am Flight 73, which was hijacked in Pakistan on September 5, 1986. To mark the special day, Ram Madhvani has shared a series of throwback pictures from the shooting days on Instagram. The note attached to it read, “7 years to this moment. 7 years to Neerja.” Sonam played the titular role in the film. Shabana Azmi, Jim Sarbh, Shekhar Ravjiani and Yogendra were also part of the film. Replying to the post, actor Sikandar Kher dropped a star emoji. Actress Amruta Suresh, who has worked in Ram Madhvani’s Dhamaka, dropped red hearts under the post. Fans too have left red hearts and fire emojis in the comments.  Sonam Kapoor, who received a Special Mention for her role in Neerja at the 64th National Film Awards, has reshared the post on her Instagram Stories with a …

Ram Madhvani on `Neerja` completing 7 years: Her bravery inspires me each day

Published by Webster

As the 2016 movie, `Neerja` starring Sonam Kapoor in the lead role completes seven years, director Ram Madhvani got nostalgic and remembered the brave Indian purser Neerja Bhanot, who died while saving the lives of passengers on the plane which was hijacked by the terrorists during a stopover in Karachi, Pakistan in 1986. Also Read: Neerja Bhanot family miffed with producers of biopic He shared: “Neerja Bhanot was a very brave woman. To be able to tell her story to the world was one of the most special moments of my life. Her bravery inspires me each day. I would not have been able to tell this story without the amazing cast and crew of the film. And the Bhanot family.” `Neerja` was released in 2016 starring Sonam Kapoor in the lead with Shabana Azmi, Yogendra Tiku, Shekhar Ravjiani, and Jim Sarbh in supporting roles. The film is based on the hijacking of Pan Am Flight 73 in Karachi and how the head purser of the flight, Neerja Bhanot died while trying to save the passengers. …